One of the most important things in the hands of people today is their smart phones. They cannot live without them. They use the phone not just to talk to friends and family but to order food, shop for gifts, get directions to various restaurants and attractions and much more. Since everyone is using their phone for everything, it only makes sense that you would use it for your company’s marketing campaign.
A mobile site builder will help you build a mobile website, that is, a specially formatted version of your website. This will load faster and give everyone access to everything that is important – searching, buying, ordering and much more. Just having a mobile site builder to launch your mobile site is a step in the right direction.
Once you have your mobile site up and running, you need to figure out how you’re going to get the word out to the general public. There’s two really effective ways of doing that: QR code marketing and a mobile app builder.
QR code marketing is taking the world by storm. If you’ve ever seen a square with a bunch of little squares inside, that’s a QR code. Take out a camera phone, scan it with the right app and find out what it’s telling you. It could give people directions to your restaurant, link them to your mobile page, prompt them to a landing page for their contact information or anything else that you decide you want it to do.
A mobile app builder will allow you to build an app that people will download to their phone. If you are a restaurant, your app could be as simple as a menu or as advanced as letting people place to-go orders, deliveries and even make reservations. The app is designed to let more people reach you in an easier fashion.
The easier your company makes it for them to shop and buy from you, the more customers you will obtain. Everyone is looking for convenience, which is why more than 70% of mobile phone owners have what’s considered a smart phone. People are buying more and more from their phone than they are from their computer.
A mobile site will start the entire process for you. From there, you can determine the best route for your product or service so that more people have access to your company. A boost in sales is inevitable, so it’s just a question of how much of a boost.